Winter Olympics: Bell Canada’s Ice Cube
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Ice CubeConsumers enter the space through a sleek lobby boasting a floor-to-ceiling LED screen. -
Bell Canada VP-Olympic Marketing Loring Phinney -
Bell Blue Lounge -
Bell Blue Lounge -
Bell Blue Lounge -
Bell Blue Lounge -
Bell Blue Lounge -
Bell Blue Lounge -
Bell Blue Lounge -
Bell rail signage -
Bell bus transport -
Ear Buds for allOnce inside, attendees receive a free branded pair of ear buds that serve as their connection to the content inside. -
Plug InEach interactive, kiosk, station and HDTV has an ear bud plug (some hanging from the ceiling) guests use to “plug into” the Ice Cube.
The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation.
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