+ Latest in 2010 Olympics
- Lines at Events: Coke Takes The "Ew" Out of Queue
- Green is the new red
- Lord of the Rings
- Vancouver Bound
- A Video Tour of Bell Canada’s Ice Cube
- Bell Canada Motion Detection Kiosks
- EM Goes Inside P&G Home
- General Motors Shifts into Drive at Olympics
- On the Ground in Vancouver: Coke’s Olympic Pavilion
- On the road with the Olympic Torch
+ 2010 Olympics Features
General Motors Shifts into Drive at Olympics
General Motors Canada is using the Winter Olympics to show off
+ Event Marketer Media
Coke Olympic Interactives go Gesture-based
Consumers step inside the video games at Coke’s theme-park fan experience
Video Tour of the P&G Family Home
The CPG giant turns a conference center into a home away from home
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
+ EM RESOURCES
Event Track 2012: Key Trends & Insights
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior.
On-Demand Webinar: 7 Steps to Successful Trade Show Exhibits
Increase booth traffic, leads, sales and ROI. Sign up now for this free online seminar and learn new tips, tricks and trends for enhancing your trade show exhibits.
Hybrid Events and Meetings: Before, During and After
Watch this digital seminar focused on the "new" formula for hybrid events, a webinar that will give you insights and ideas
The Agency’s Guide to Event and Exhibit Displays
Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.
Consumer Spotlight: Using Events to Connect with Hispanics
For the first time ever, a marketing briefing on using events to connect with Hispanics is now available.
7 STEPS TO HIGHLY SUCCESSFUL EXHIBIT PROGRAMS
Learn the latest techniques to not only get attendees to your booth, but engage them while they are there and follow-up in a way that extends your relationship far beyond the show.
MID-YEAR CREATIVE ROUNDTABLE
Event Design and Rhoddy bring you up close and personal with some of the biggest names in Event Design.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event
Industry Spending and Changes: 2012 EventTrack Study
EMI and Mosaic unveil most extensive annual study of event spending and activity ever.
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
Managing Global Trade Shows: A Best Practices Rundown
How world-class marketers plan and execute exhibition programs globally.
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